5 Simple Ways to Make Your Printed Marketing Stand Out
If you’re spending money on flyers, brochures or business cards, you want them to work, right? But here’s the thing – not all print is created equal. A poorly designed, flimsy leaflet will probably end up in the bin, but a well-thought-out, good-quality print piece can actually get people talking and taking notice.
Here are five simple tips to help your printed marketing stand out and do its job properly.
1. Pick Good Quality Paper – People Notice
The feel of your print makes a huge difference. Hand someone a thin, cheap flyer and it instantly feels… well, cheap. Hand them something on a thicker, premium stock, and it feels much more professional.
At Whitstable Print, we’ve got loads of paper options and finishes to suit different budgets, so even a small upgrade can make a big impact.
2. Don’t Overcomplicate the Design
One of the biggest mistakes people make? Trying to squeeze in too much. If your leaflet or poster is crammed with text and photos, people won’t know where to look – and they’ll probably stop reading.
The best designs are clean, simple, and straight to the point. Ask yourself:
✔️ What’s the one thing I want people to remember?
✔️ Can they see it at a glance?
If design isn’t your thing, don’t panic – we can help with that too.
3. Add a Finishing Touch (It Makes a Huge Difference)
This is where you can really stand out. A bit of foiling, spot UV, or even a soft-touch laminate can turn a standard flyer or business card into something people actually want to keep.
These little details don’t cost the earth, but they make your business look a lot more polished and professional.
4. Make It Clear What You Want People to Do
Your print should have a job to do – whether that’s getting people to visit your website, call you, or pop into your shop. But you’d be surprised how many leaflets forget to actually tell people what to do next.
Make it obvious. Add a clear call to action, a bold headline, and if you can, include a QR code – people love how easy it is to scan and go.
5. Think About Where It’s Going
A poster in a coffee shop needs to grab attention in seconds. A brochure for a high-end service can afford to be slower-paced and more detailed. Where your print ends up (and who’s looking at it) should shape how you design it.
If you’re not sure what will work best, just ask us – we’ve been helping local businesses get results from print for years.
Want Print That Actually Gets Noticed?
Good print is more than just ink on paper – it’s a way of making people stop, notice, and remember your business. Whether you need flyers, brochures, posters or business cards, we can help you make the right choices to get the best results.
📞 Give us a call or drop us a message – we’ll help you create print you’ll be proud of.